yoga facts, industry statistics

By: Soomi Jeong
Soomi earned her BA in liberal arts in Korea, and she pursued her MA in public policy. Soomi has years of experience in research and strategy and is currently working as a policy strategist in ...
Edited date: January 9, 2024Estimated reading time: 14 minutes

Facts about yoga

Given the latest yoga statistics and intriguing yoga facts, it’s evident that its popularity is rising. From an increasing number of yoga selfies to photos of yoga products circulating online, the trend is undeniable. Numerous models and entertainment figures have embraced yoga as a lifestyle, further propelling its global appeal.

The accessibility of this wellness practice is a contributing factor to its popularity. There is practically a yoga school in every city today.

That’s just a small slice of the pie. You see, billions of dollars are being spent on Yoga nowadays. And Yoga’s popularity is not going away anytime soon.

Today, from a peaceful and detached spiritual activity, Yoga has evolved into a billion-dollar industry, with some yogis and enterprises reaping celebrity-status rewards.

Worldwide Yoga & Fitness Classes Search Volumes Video animation from 2005 to 2023 – Yoga Fact

So now, let’s take a deep dive into some Yoga statistics.

Demographics fact – How many people practice yoga?

yoga facts industry statistics

As of April 2023, there is over 300 million yoga practitioners performing various poses and stretches around the world.

Yoga is practiced by around 36 million Americans on a regular basis.

According to yoga statistics in America, the number of yoga practitioners in the United States has nearly doubled in the last decade.

Yoga is now performed by one out of every ten Americans, making the United States one of the most popular countries for the discipline.

Despite the fact that Yoga is beneficial to everyone, it is more popular among women. Women make up 72 percent of yoga practitioners.

Many yoga statistics and demographics, on the other hand, reveal that men are becoming more interested in Yoga than ever before.

If males wish to begin practicing Yoga, this should be encouraging.

Also Read>>> Online Yoga Teacher Training

Yoga, unlike most other physical sports and workouts, is suitable for people of all ages.

Yoga is beneficial to people of all ages, including middle-aged and seniors. There are 14 million yogis over the age of 50.  

Yogis account for 19 percent of young adults aged 18 to 29, and 23 percent of yogis are aged 30 to 39. Twenty percent of all practitioners are between the ages of 40 and 49.

Young people aren’t as interested in Yoga as older people.

It’s possible that they don’t feel the need to improve their flexibility, or maybe Yoga is too slow for them.

Nevertheless, Yoga is practiced by about a million children in the United States.
According to several yoga facts about kids, many children begin practicing Yoga with their parents.

Around 37% of yogis have children who do Yoga as well.

Children’s yoga courses should last about 20 minutes.

Only 12% of yogis have more than ten years of expertise and practice in Yoga.

The majority of persons who practice Yoga are extreme beginners (37 percent), followed by intermediates (22%) and beginners (27%).

Yoga statistics worldwide show that individuals practice Yoga for various reasons. Approximately 54% of people begin Yoga to relieve stress, with 52 % practicing to improve physical and emotional health.

Other reasons include keeping a healthy distance from technology (20%), avoiding loneliness (21%), and self-care (21%). (27 percent ). (

In the United States, 55% of people are “aspirational yogis.”

The word “aspirational yogi” is one of Yoga’s more interesting and entertaining aspects.

This word means someone wants to try Yoga but isn’t sure where to begin. (

Most widely practiced style of Yoga.

Yoga techniques range from the most ancient to the most basic, known as Naked Yoga. You can even practice Yoga with your dog if you want to!

Everyone can choose a yoga style that suits them.

On a lighter note, the facts and demographics in the yoga infographic below suggest that yoga practitioners are less likely to get sick than non-yogis.

Both the practitioner and the commercial entity profit from this expanding trend.

Acro Yoga, Aerial Yoga, Ashtanga Yoga, Hot Yoga, Hatha Yoga, Iyengar Yoga, Kundalini Yoga, Prenatal Yoga, Power Yoga, Restorative Yoga, Sivananda Yoga, Vinyasa Yoga, and Yin Yoga are some of the most basic styles of Yoga. (

Acro yoga is the most popular with Americans, according to Statista (24 % ). Wellness Yoga (24 %), Power Yoga (17 %), and Anusara Yoga are some of the other popular varieties (14 %).

However, beginners should attempt a variety of yoga styles. Hatha yoga, for example, is much slower than Ashtanga yoga and may be better suitable for them.

Salaries for yoga instructors.

The average hourly rate for a yoga instructor is $31.43.

The pay for a yoga instructor varies by state. For example, instructors in New York make the most ($64,254), while those in North Carolina earn the least ($45,437 per year), according to ZipRecruiter’s estimations.

Yoga teachers can earn additional money in a variety of methods, including:

Becoming more qualified and experienced.
• Keeping up with the latest yoga fads.
• Private clients.
• Making business decisions.
• Making contact with hotels and resorts.
• Hosting yoga retreats and seminars.
• Organizing online yoga lessons, develop a YouTube channel, and eventually produce a book.
• Affiliate or MLM marketing, selling other people’s products and services like the Healy

Corporate Yoga, in particular, is helpful to both employees and instructors. Yoga reduces stress and boosts productivity, according to statistics on Yoga in the workplace. Yoga teachers can also gain useful experience.

Statistics show that Yoga in the workplace is becoming more popular.

The National Business Group on Health (NBGH) surveyed 163 organizations in 2018 and discovered that 52% of the surveyed organizations have some type of staff stress relief or mindfulness training.

Yoga or meditation were the most popular (and most cost-effective) options.

Rates for yoga classes.

The average cost of a private yoga session is between $70 and $150.

Customers should always ask what their rate includes when booking a private yoga lesson.

The cost is determined by a variety of factors, including the venue, the number of participants, and the duration of each session.

Depending on the number of employees, corporate yoga lessons go from $75 to $250.

Following the pandemic, a new tendency has emerged.

Even after the pandemic, 70% of yoga instructors would consider offering online yoga courses.

A yoga teacher, Jenni Rawlings, performed an anonymous poll on online yoga sessions.

Before the pandemic, it was found that almost 90% of yoga teachers did not wish to offer online classes.

However, 70% of them responded that they would be happy with online classes after the global pandemic and in-person meetings.

One of the current yoga trends appears to be online lessons. In addition, 67 percent of yoga practitioners prefer to practice at home.

According to statistics, just 43% and 38% of practitioners choose to perform it at a gym or a yoga studio, respectively.

One of the more surprising facts regarding Yoga is that just 32% of yogis prefer to undertake their practice outside.

Also Read>>> How to use Yoga Blocks

Yoga Stats: “A growing industry”

charts yogis yoga infographic
how many people practice 
how many people do 
people who do 
popularity of 
 benefits statistics
 industry analysis

why do people do  
when did  become popular
how many people practice 
benefits statistics 
popularity of  
industry analysis

Yogis can purchase a variety of things. For example, if you search Amazon for the term “Yoga,” you’ll find a plethora of items ranging from clothes to video courses, yoga mats, and even the most basic of instruction manuals.

There is undoubtedly a demand for connected products and services as the number of yogis grows. Although we may not all agree, the irresistible trend demonstrates that Yoga is the new “cool.”

The yoga industry is estimated to be valued at about $88 billion. By 2025, the yoga industry is predicted to be worth a staggering $215 billion. In addition, according to yoga data, the American yoga market is growing at a pace of 9.8% every year.

According to one well-known Yoga fact, yoga mats are practically a need for all practitioners. As a result, the market for yoga mats is predicted to expand from $1.4 billion in 2020 to $2.6 billion by 2026.

Lululemon, one of the most well-known yoga clothing brands, made $929 million in revenue between 2017 and 2018. And it increased by 18 percent in a single year.

Despite the fact that this clothing brand continues to grow in popularity, yoga apparel has become so popular that other strong competitors, such as Athleta and Fabletics, have arisen on the market. Yoga gear from other sports brands is also gaining popularity.

According to yoga fashion trends, Adidas saw a 30 percent profit increase in its yoga sales and accessories section in the Indian market.

Investing in Yoga Supplies.

brain yogis yoga infographic
how many people practice 
how many people do 
people who do 
popularity of 
 benefits statistics
 industry analysis

why do people do  
when did  become popular
how many people practice 
benefits statistics 
popularity of  
industry analysis

The average yogi is expected to spend $62,640 in their lifetime. This money, which amounts to roughly $90 per month, is spent on lessons, accessories, and workshops, and it appears that many yoga practitioners follow yoga fashion trends.

The majority of yogis practice regularly, with 44% performing Yoga 2-3 times per week (34 percent in the morning and 18 percent in the evening).

According to the yoga fashion trends of 2010, Americans only spent roughly $10 billion on clothes, accessories, and classes.

This represents a significant increase in spending on yoga-related products and services. Yoga clothing, accessories, equipment, and classes cost more than $16 billion in 2016.

Only 8% of yoga practitioners, on the other hand, would pay $100 for a remarkable and unique yoga experience.

Only the most dedicated yogis would spend up to $100 on a great yoga experience, but the ordinary yogi would spend approximately $40.

According to statistics, most individuals feel better when they leave a yoga class, so they don’t think their money was wasted.

The average cost of a pair of yoga pants for males is $6 higher than for women. Women’s yoga pants account for over 99 percent of all yoga pants sold.

On the other hand, men must pay an extra $6 for a single pair of yoga pants. Yoga pants are one of the few items where women are exempt from paying the pink tax.

Work in the Yoga Industry

Employment is created as a result of an industry’s growth as well.

The sector of yoga and pilates studios employs 163.2 thousand people. Since 2011, when the number of studio workers was only 90.3 thousand, the number has constantly increased.

This data demonstrates that the yoga industry is expanding and that yoga trends are diversifying.

Statistics on health

Yoga brings numerous positive benefits to a person’s health and lifestyle, in addition to flexibility and physical well-being.

Numerous scientific facts regarding Yoga show that it reduces anxiety or aids in treating ADHD, depression, and PTSD.

However, practicing Yoga in the wrong way can aggravate your condition.

You’ll find some great data about the advantages of practicing Yoga in this area.
Yoga reduces depressed symptoms on all 17 items of the Hamilton Depression Rating Scale.

Several recent studies have found that just two months of yoga practice had a favorable effect on patients with depression.

According to these yoga facts, the benefits include a reduction in overall symptoms.

This was reported even in patients who did not react to traditional antidepressant therapies.

It’s thought to be the outcome of Yoga’s cortisol reduction—that is, lowering the so-called stress hormone. ( )
(SAGE, National Center for Biotechnology Information).

Yoga raises your body’s endorphin levels considerably. According to yoga statistics, incorporating Yoga into your daily fitness program has been proved to promote longevity and change cellular indicators that influence aging.

This effect is accomplished by releasing stress, which harms one’s overall health.

A 12-week yoga course(with one class per week) can help persons with ulcerative colitis improve their quality of life by lessening colitis symptoms. 

Yoga is said to help with back discomfort by 87 percent of older yogis. Back discomfort affects more people as they get older.

However, the majority of them claim that Yoga has helped them combat this problem, increasing their mobility and flexibility.

If you suffer from back discomfort, no matter your age, even 10 minutes of Yoga a day can help you understand your body better and recognize where you have imbalances.

In a study, 52 % of female participants said Yoga helped them cope with PTSD. After practicing Yoga once a week, 52 percent of 64 women with PTSD and severe anxiety no longer satisfied the criteria for PTSD. Such facts demonstrate Yoga’s power.

Practicing Yoga decreases blood pressure by 3.8 mmHg.

Even more encouraging yoga statistics and facts suggest that practicing 90 minutes of Yoga every week for twelve weeks will dramatically lower blood pressure.

Patients with arterial hypertension were divided into two groups in a 2018 study.

During this time, patients who practiced Yoga experienced a significant reduction in both systolic and diastolic blood pressure compared to those who did not change their medication.

For senior Yogis, the effects are more potent. Yoga practitioners over the age of 40 who have been practicing for five years or more have decreased blood pressure.

Yoga and wellness can help you avoid many health problems that occur with getting older.

Many statistics and data regarding Yoga and meditation, for example, show that it can lower cholesterol and even halt the progression of heart disease.

More than 40% of yoga practitioners report feeling more inspired to eat healthily. According to research conducted by the National Institutes of Health Clinical Center, Yoga makes it simpler to lose weight, become vegetarian, or live a better lifestyle.

In 89 percent of cases, Yoga helps chronic pain. In terms of yoga statistics for 2020, a study published by the American Osteopathic Association discovered that practicing Yoga has a good impact on people with chronic pain.

This ailment affects about 100 million people in the United States, and research reveals that Yoga can assist many of them improve their functionality, mood, and pain perception.

In three months, yoga practitioners can shed an average of 3.5 kg (7.7 lbs).

According to a pilot study conducted in 2019, Yoga provides significant support to patients on a diet.

For three months, the patients were required to attend three yoga sessions per week and shed an average of 3.5kg.

Even better, after additional three months, the weight loss has increased to 5.6 kg (12.3 lbs).

More Yoga facts also show that stretching and twisting muscles while practicing Yoga activates internal organs, enhancing overall well-being and supporting other bodily processes.

Injuries and Yoga

Statistics on yoga injuries demonstrate that it is safer than most physically demanding pursuits.

However, injury during Yoga is still a possibility, as all fitness-related activities carry the risk of injury.

Yoga has a ten percent injury rate. Before practicing on your own, consider taking classes with a reputable instructor. Also, use props, blocks, and other useful accessories to avoid troublesome positions.

Yoga as a hype

charts yogi stats

Over 60 million yoga posts are trending on Instagram at any given time.

One of the most recent yoga fads is posting about Yoga on social media networks.

Every day, thousands of individuals upload images of themselves executing difficult yoga positions and reaping the benefits of Yoga.

Whether hyped or not, this trend is a clear indicator that Yoga has become a core practice in people’s lives.

What is the average CPM – ePMV for the Yoga niche?

The average CPM (cost per thousand impressions) for Google AdSense revenue in the yoga niche is: ePMV 3.5 US$(as per Ezoic Stats dated April 2023 on our site with 36.4 % of the Traffic coming from the US, 4.15 % from the UK, 3.97 % from Canada, 2.56 % from Australia ).

However, it’s important to note that CPM rates can vary depending on factors such as the country of your visitors, the quality and relevance of your content, and the competition for ad space. Our advice: do not start a Yoga Niche website is you count on advertising as a primary income generator.


Yoga Infographic

infographic yoga

Also Read>>> Morning Yoga Benefits