If a picture is worth a thousand words, then a one-minute video is equal to 1.8 million words, according to Forrester Research. The world of video marketing continues to grow, and your yoga studio or event has the opportunity to grow with it. Video creation and distribution are often perceived as too expensive and complex, but that’s not the case anymore. Video creation technology has evolved, and now videos can be easily created from footage on a smartphone. Instead of being intimidated by video creation, be empowered by it. Here are five tips for creating successful yoga marketing videos. 1. Tell your story. In order to create a successful yoga marketing video, you must have a story to share. Are you introducing a new class or new instructors? Trying to spread awareness for your studio or brand? Announcing an event? Before creating a video, it’s important to know your main goal, show your personality, share your personal story, and your professional philosophy. The best videos emotionally connect with the viewer and offer easy-to-understand information. When identifying your story to tell, create a script that includes the key messages for your story. Read your script out loud; determine how you want to say it. And if it sounds awkward to you, it will sound awkward to your viewers, too – adjust accordingly. 2. Keep it short and sweet. You have about eight seconds to capture your audience’s attention before they lose interest. It’s important to have a clear message from the start and create videos that are roughly one minute long – otherwise, your viewers will move on. According to Visible Measures, nearly half of viewers will stop watching a video after one minute and 60 percent by two minutes. 3. Take advantage of technology. You don’t need to be a professional videographer to create high-quality videos; instead you need the right tools. There are several easy-to-use video creation apps available today. 4. Call to action. You can create the best possible video, but without a call to action, all your hard work might be useless. A call to action can be simple as “visit our website (www.example.com) for more information” or “call us today at 800-000-000”. Adding a few words during and at the end of your video could lead to new students in your class or at your event. 5. Tell the world. After you create your yoga video, how are you going to share it? Take advantage of social media channels to share your video and embed it on your website and blog. Facebook is the most popular social platform for sharing videos, receiving more than eight billion views a day. IMPORTANT TIP: Be sure to upload your video directly to Facebook rather than posting a link to a video elsewhere. The Facebook algorithm favors videos that are uploaded directly to Facebook. Additionally, Facebook and Instagram videos can be used to increase awareness for your business, the engagement on your page, social conversation, and grow your business. To get the conversation started, consider including a question in the description. “What’s your favorite yoga pose?” or “What makes you feel great?” And show your answer to that question with video. You get the idea. Video is a powerful marketing tool and thanks to new technology, easy video creation is now possible for yoga studios, classes or events to share a compelling story and emotionally connect with your audience. Once you start creating videos, you’ll discover how simple and effective they can be. According to Nielsen, over 147 million Americans watch video on the Web, so take advantage of the medium and start telling your story via video today.
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