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picture of the yoga business world
let’s hear what do yoga business professionals have to say. As the business of yoga expands and evolves, yoga-related businesses are calling in a supporting...
seven tips for yoga public relation success
tricks of the trade every entrepreneur should know about PR Conducting a public relations campaign is a great way to reach customers, build your reputation...
five tips for naming your yoga business
Choosing the right name for your yoga business is crucial. It is the first thing anyone learns about your business and the first exposure they...
business tips to run a successful yoga retreat center
Feathered Pipe Ranch’s Tips For Success Former Director of the Feathered Pipe Foundation for thirty six years or so, I’m happy to say that we’ve...
how to choose your food and chef for your yoga retreat
enhancing your next yoga retreat through food In the Zen tradition it is widely believed that the most important element within a yoga retreat setting...
word of mouth marketing for your yoga studio
ensure the buzz about your yoga business Think back to your first yoga class. Do you remember how you were introduced to yoga, and what...
tips before you start your yoga teacher training
dos and don’ts about your teacher training You’ve finally made the leap and enrolled in a yoga teacher-training course. Since the journey you are about...
inside the yoga dvd industry
According to Gaiam, the largest conscious-lifestyle media company in America, fifty percent of top-selling yoga DVDs in the country are currently mind/body-related, and a growing...
why you need a good lawyer for your yoga business
what you need to know for your yoga business If you don’t retain a laywer, how do you know what you don’t know? The analogy...
managing your yoga retail space
making the most of your yoga inventory Peter Glenn, former retail activist and consumer advocate, and author of “It’s Not My Department,” once said that...
so you’ve opened a yoga studio – now what is the next step?
It’s long past midnight and you’ve just put the finishing touches on your new yoga studio. Its doors open in a handful of hours. You’ve...
building yoga community, building business
Harnessing the Power of People The most powerful and most yogic form of business development is not found in advertising or marketing, but lies in the...
the mystique of zhena’s gypsy tea
Every business needs a story, and who better than a gypsy to tell a good one? This is no fish tale, however. It’s a rattling,...
limiting scarcity beliefs
What do yoga and financial success have in common? Along the yogic path of self-inquiry, we may begin to see that what we believe inwardly...
spending time outdoors, away from electronics
having the kids play outside In the past twenty years, there has been a remarkable sea-change in the way that children spend their play-time. The...
choosing to remove words from your vocabulary
being impeccable with our words We have a new access point of consciousness in our house. It takes the form of a list – better...