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Jonathan Fields

Jonathan Fields is a national bestselling author, award-winning entrepreneur, and the visionary behind Good Life Project® and Spark Endeavors. With a career dedicated to exploring what it truly means to live a meaningful, vibrant, and fulfilling life, Jonathan has become a leading voice in personal development, creativity, and purpose-driven work.

A Lifelong Journey of Curiosity and Creativity

Jonathan’s career path has been anything but conventional. A former SEC lawyer, he took a bold leap into the world of entrepreneurship, launching multiple successful ventures in wellness, media, and personal growth.
His ability to blend deep research, storytelling, and real-world application has led him to create transformative programs, books, and experiences that empower individuals and organizations to work and live with greater alignment, purpose, and joy.
His books—including Uncertainty: Turning Fear and Doubt into Fuel for Brilliance and How to Live a Good Life: A Surprisingly Simple Guide to a Happier, More Meaningful Life—have helped thousands of people navigate resistance, embrace creativity, and cultivate a mindset that supports growth and well-being.

Helping Others Overcome Resistance and Navigate Uncertainty

A central theme in Jonathan’s work is the idea that trust and authenticity are fundamental to the creative process. He explores how overcoming resistance, facing uncertainty, and cultivating self-trust can unlock our greatest potential—whether in business, creative expression, or personal growth.
His insights, drawn from decades of research and lived experience, have been shared in keynotes, workshops, and leadership programs worldwide. Jonathan’s ability to weave together science, storytelling, and soulful wisdom makes his work accessible, practical, and deeply impactful.
Whether through his books, podcast, or speaking engagements, he offers a compass for anyone seeking to infuse their work and life with greater purpose, creativity, and fulfillment.

The Good Life Project: A Global Movement

Through Good Life Project®, Jonathan has cultivated a mission-driven global community dedicated to exploring what it truly means to live a good life. His work reaches millions through inspiring conversations, transformative tools, and practical frameworks designed to help individuals and organizations flourish.
His signature blend of compassionate inquiry, research-backed insights, and heartfelt storytelling has made him a sought-after speaker and advisor, helping people discover and cultivate their unique gifts while making a meaningful impact on the world.

Stay Connected

To explore Jonathan’s work, take the Sparketype® assessment, or tune into the Good Life Project® podcast, visit GoodLifeProject.com. You can also find him on social media, where he continues to share insights, interviews, and inspiration for leading a life of purpose, creativity, and joy.

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understanding retention and making your yoga business grow

YOGA BUSINESS, Articles, GROW

Understanding retention and making your Yoga business grow

A while back, I surveyed a number of yoga studios nationally and asked if they...