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After 16 years working in the advertising market, Alessandro Sigismondi needed a break. Being a dedicated ashtanga yoga practitioner, everything happened naturally, following the natural flow of his life and his trips to Mysore and around the world along with his family. That’s how he started to offer his expertise and skills in communication, videography, and photography to the whole yoga community. With one strong intention: inspire more and more people in the world to commit themselves to a yoga practice. That’s how he created his business. Born to be flexible, especially in the mind. Filmed and edited by Alessandro Sigismondi. Yoga practice: Mahayogi Gokulacandra (Jani Jaatinen).