Articles

put some ‘aaaah’ in your ‘om’ For many, the term spa conjures rich scenes of indulgent pampering carried out in exclusive spaces designed to transport...

adding a business to your yoga business All too often, the legal issues related to the expansion of any business are overshadowed by the excitement...

choosing abundance versus fear Yoga is growing fast. It’s already more than a three-billion-dollar industry in the US alone. As a community, everything we’ve worked...

A while back, I surveyed a number of yoga studios nationally and asked if they knew what their retention rates were. Retention is normally thought...

9 tips to bring harmony to your career life This morning in yoga class a beautiful feeling came over me as I took a deep...

the language of the lease Aspiring yoga studio owners have a variety of challenges to face in the process of realizing the dream of a...

going big! In my last article, we looked at alternative business formats for studios on a budget. In this article, we’re going in the opposite...

the taurus, pitta, rooster, new yorker responsible for the chopra center’s rise as a wellness luminary David Greenspan, director of the renowned Chopra Center entered...

through the looking glass: part 1 Several years ago I took on the task of teaching yoga to the sixth-, seventh- and eighth-graders at a...

marketing with meaning I learned my first lessons about entrepreneurship, community and marketing when I was nine years old. Like many kids, my novice enterprise...

the success formula of masters After years of extensive research into what the world’s legends of wealth and power have in common, I discovered what...

the yoga industry’s top name for style & function Chip Wilson, father of five boys and founder and chairman of Lululemon Athletica, arguably the most...