Articles

the music genome project
the music genome project

Yoga Business Pandora Online Music Pandora Media, formerly Savage Beast Technologies and creator of the…

marketing with meaning part 1
marketing with meaning part 1

On a recent Sunday afternoon, I was inspired by an unlikely metaphor for marketing. I…

planning the perfect yoga retreat
planning the perfect yoga retreat

nirvana in paradise If practicing yoga can take you to nirvana, imagine experiencing nirvana in…

having an extraordinary yoga studio!
having an extraordinary yoga studio!

clients reveal: the top 5 reasons prospects shop (or don’t shop) your yoga studio What…

negotiating the lease for your studio
negotiating the lease for your studio

knowing the basics It finally happened! After months of searching, you”™ve found the perfect spot.…

tips about writing release agreements for yoga teachers
tips about writing release agreements for yoga teachers

Yoga Business Tips Writing Release Agreements Teachers As a yoga teacher, your legal obligations mirror…

gorilla marketing
gorilla marketing

low-cost techniques to build your yoga business “Hey Alón, it”™s not “Gorilla Marketing,” it”™s “Guerilla…

yoga at school programs for our kids
yoga at school programs for our kids

filling our sups for a bright future A fly on the wall in a Los…

a lone guy in your yoga class
a lone guy in your yoga class

the plight of the only guy in class Allow me to introduce myself: I’m that…

Patience is a yogi’s virtue
Patience is a yogi’s virtue

Too often we tend to be results-oriented, neglecting the actual process of life and impatiently…