YOGA BUSINESS
how to determine the value of a yoga teacher?
energy vs education You can’t be around the yoga business for too long without hitting up against this classic dilemma. Picture this – You own...
tips for unlocking the mysteries of making it big in the business of yoga
There are over 6,000 yoga studios in the US, and many more worldwide. Perhaps yours is one of these. Some of these studios are thriving...
spa services take yoga and wellness studios to new levels of success
put some ‘aaaah’ in your ‘om’ For many, the term spa conjures rich scenes of indulgent pampering carried out in exclusive spaces designed to transport...
legal issues to consider for your yoga business
adding a business to your yoga business All too often, the legal issues related to the expansion of any business are overshadowed by the excitement...
embracing yoga competition | business
choosing abundance versus fear Yoga is growing fast. It’s already more than a three-billion-dollar industry in the US alone. As a community, everything we’ve worked...
understanding retention and making your yoga business grow
A while back, I surveyed a number of yoga studios nationally and asked if they knew what their retention rates were. Retention is normally thought...
spiritual harmony in your yoga business
9 tips to bring harmony to your career life This morning in yoga class a beautiful feeling came over me as I took a deep...
things to know before you sign the lease for your yoga studio
the language of the lease Aspiring yoga studio owners have a variety of challenges to face in the process of realizing the dream of a...
creating a yoga challenge at your studio
creating a loyal following The New Year is well under way. Chances are, your classes have swelled with students you might have not seen in...
alternative yoga business formats part 2:
going big! In my last article, we looked at alternative business formats for studios on a budget. In this article, we’re going in the opposite...
david greenspan from the chopra center
the taurus, pitta, rooster, new yorker responsible for the chopra center’s rise as a wellness luminary David Greenspan, director of the renowned Chopra Center entered...
the magic and madness of teaching yoga to kids
through the looking glass: part 1 Several years ago I took on the task of teaching yoga to the sixth-, seventh- and eighth-graders at a...
making a profit and making a difference: part 2
marketing with meaning I learned my first lessons about entrepreneurship, community and marketing when I was nine years old. Like many kids, my novice enterprise...
making your yoga business dreams reality
the success formula of masters After years of extensive research into what the world’s legends of wealth and power have in common, I discovered what...
how chip wilson made lululemon – doing the right thing
the yoga industry’s top name for style & function Chip Wilson, father of five boys and founder and chairman of Lululemon Athletica, arguably the most...
responding to a changing yoga marketplace
thinking outside the box or sharing the box Fueled by an astonishing growth in demand, the last decade have seen the rampant proliferation of yoga...