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Starting a new yoga studio is not for the faint of heart. It takes a lot of planning, financial know-how, sweat, and time. Getting the word out about your new studio is key to building a successful business. The internet is the new “word of mouth” thanks to social media and review sites like Yogi Times, Yelp, Trip advisors etc... Having a strong web footprint helps you to come up in search results and attract new students to your studio.
There are loads of considerations when you are starting a new yoga studio, including how you will finance it, which niche to find yourself in – and how to actually fill your classes! With nearly all consumers turning online to find a local business, your studio absolutely must market itself on the internet. Does that sound like a big task? Here are some quick ways to get some buzz started about your studio online:
Create an SEO-Friendly Website
What is SEO? Search engine optimization is a way of making your studio’s website an ideal candidate for page 1 of a Google search results page. The better your website is optimized, the better the chances are that (with time) you will appear at the top of a local search for yoga in your city. Mentioning your city name in the text on your pages, never duplicating content, and adding useful photos and videos to your site are just some of the effective ways to optimize your web pages.
Remain Active on Social Media
Being on social media is also vital to marketing your yoga studio. Don’t just “set and forget” your Facebook, Twitter, and Google+ pages. Once the pages are built, link them to your website (and vice versa), and remain actively engaged with your followers. This helps build a sense of community among your studio members, which can help with retention. Offer a few specials over social media channels, such as a discounted first class, to build interest about your studio on social media.
Target Students with PPC Ads
Targeted pay-per-click (or PPC) ads can be an effective way to find local students who are interested in signing up for class. These ads will be shown to people who are likely to be potential yoga students and within a short range of your studio. Link to a landing page where you can offer an incentive for signing up for class and gather their contact information.
Starting up your new yoga studio is an exciting time, but be prepared to roll up your sleeves and put in some serious energy into marketing. Online marketing can be your best friend, but only if you put in consistent effort and stay on top of the newest SEO tips!
Lara Vukelich is a Marketing Content Editor at iMatrix, a provider of affordable web marketing solutions for small, practice-based businesses.